Single-family rentals are a great investment opportunity in the real estate business. The market for single-family rentals keeps booming. According to a 2021 report by Redfin, investors purchased a record $64 billion worth of homes, and single-family homes accounted for nearly three-quarters of those investor purchases. The right real estate marketing strategy can help you make the most of your investment and attract new residents, but it can be challenging to figure out what works best. Simple marketing tips like using professional real estate photography can boost your single-family rental business’s return on investment (ROI).
Taking Photos of Your SFR
There’s no denying the importance of pictures in real estate. However, a well-photographed single-family rental listing is particularly crucial. This shows potential residents what they’re getting before they sign a lease and allows you to highlight the best areas of your property.
Professional photos versus taking photos yourself
Regarding single-family rentals, there’s no better way to make your property stand out than with professional photos. You can take the photos yourself, but it can be hard to show off the home’s best features—especially if you don’t have much photography experience. Even if you have some experience with photography, it can be a daunting task to get the lighting and angles just right so that your home looks its absolute best.
Professional photographers know how to make even the most ordinary-looking homes look amazing. They know where and how to position themselves so that every room is lit perfectly and how to capture the best angles from which to shoot each room. All of this helps convey an impression of spaciousness and luxury that will make potential residents want to move in as soon as possible.
Why invest in professional photos?
Many single-family rental owners are looking for a way to increase their rental income. One of the first steps to take when increasing your rental income is to improve the quality and appeal of your property. Elevating its appeal can start by investing in professional photos.
Prospective residents check listings online; in this case, professional photos can make the difference between getting tenants in quickly. According to a PlanOmatic study, professional photography reduces the time on the market by fifteen days. Professional photos will undoubtedly help increase rentals for you as a property manager.
Choosing the right photographer
If you’re looking for a photographer to document your single-family rental, there are a few essential things to consider. First, it’s important to consider the track record of the photographer you plan to use. A good photographer will have samples of their work that show off their skills and style. Second, you must ensure the photographer you choose has experience taking photos of single-family rentals. They’ll be able to help you pick out the best angles and lighting to highlight your home’s attributes.
Finally, confirm if their costs are appropriate for your needs. If they’re too expensive, you won’t be able to hire them, if they’re very cheap, they might need more expertise or skill set to produce stunning home images.
Places to Use Photos
Property Listing
When listing your property, photography is one of the easiest ways to get your point across. Photography can help you capture the essence of your home and get potential residents excited about what it might be like to live there. Hence, it is essential to use professional photos in your property listing.
Website
The website photos you select are crucial. They might boost the efficiency with which you rent a house, but they can equally make or break your reputation. Thus, use photos that highlight the property’s best qualities when selecting your website. To give visitors a sense of how the space feels inside, think about employing a variety of viewpoints and perspectives. This will further enhance your real estate marketing as a property manager or owner.
Social media
Another effective way to use photos of single-family rentals is on social media. When you post a photo of your rental on Facebook (a Pew Research report says 31% of Americans get their news there) or Instagram, it’s a great way to get people interested in your offering. In fact, you can repurpose your content on all social media.
If you have a blog post about the single-family rental market, repurpose it and turn it into an infographic. You can also use infographics on social media. In fact, according to a 2022 report by Hubspot, 82% of marketers say they repurpose content across their social media channels. A study by Hubspot also revealed that photos submitted to businesses’ Facebook pages received 53% more likes and 104% more comments.
Email campaigns
One of the best ways to get people to engage with your email campaigns is by including photos. A photo will help show off your property and make it more appealing, especially if it’s a single-family home. You can also use photos to illustrate home features, such as an open floor plan or a spacious kitchen.
Advertisements
It’s no secret that good imagery is an essential part of advertisements. Photos can evoke emotions and feelings in viewers, and they can help you get your message across more effectively. It’s the world of visual marketing we live in today. Photos in advertisements can prove effective as a real estate marketing strategy.
Making Your SFR More Attractive
Getting the best income from single-family rentals has a lot to do with your goals and the needs of your target audience. If you want to see a lot of people through your doors, you need to consider how you will attract them, from photography, which you should now optimize with API integration, to an engaging social media presence. Ultimately, with this checklist, you can get your single-family rental in front of more eyes and off the market faster.