PlanOmatic Measured the Impact of 3D Tours on Single-Family Rental Property Marketing in Partnership with a Leading Provider of SFR Homes Nationwide

DENVER – May 12, 2021 – PlanOmatic, today announced the results of its test that measured the impact of 3D tours on single-family rental property marketing. The test was conducted in partnership with a leading provider of single-family rental homes nationwide. PlanOmatic’s test data found that property leads increased by 25 percent, and days on the market decreased by 23 percent when a 3D tour was used to market a property compared with only using professional photography. 

PlanOmatic’s test tracked more than 162 of its partners’ properties across three markets – Indianapolis, Memphis, and Dallas. PlanOmatic created 3D tours for each property utilizing new Ricoh Theta Z1 cameras, which produce the most visually accurate 3D tours and models on the market today. PlanOmatic formed a test group by adding a 3D tour alongside professional photography, alternating between Matterport 3D and Zillow 3D, to the property listing online. The test group was compared to a control group that used only professional photos to market the property, and the activity was monitored between February 8 and March 26th.

“Most home searches start online today, and this has changed the way in which single-family rental properties are marketed,” said Kori Covrigaru, co-founder and CEO of PlanOmatic.  “Digital tools such as 3D tours allow a consumer to visualize a home without having to step foot in it, and the data from our test proves that single-family rental properties that are marketed with 3D tours online result in increased consumer leads, and fewer days on the market. Consumers are demanding 3D experiences online and prioritizing properties with 3D assets.”

With a network of hundreds of contractors across the country now equipped with Ricoh Theta Z1 cameras, PlanOmatic is now the largest and fastest provider of 3D tours and digital floor plans to single-family rental investors, owners, and operators nationwide. PlanOmatic provides professional photography, 3D tours, and floor plans for properties nationwide within 48 hours from the time an order is placed.


About PlanOmatic
PlanOmatic provides quality photos, floor plans, and 3D to the single-family rental (“SFR”) industry with speed and at scale, nationwide. The company’s full suite of services allow SFR investors, owners, and operators to make fast, accurate and well-informed decisions throughout the property life cycle, including acquisition, renovation, and leasing. With a vetted network of hundreds of professional contractors across the country, PlanOmatic ensures SFR investors, owners, and operators receive all orders within 2.5 days. For more information, visit

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Jennifer Little
Jennifer Little Public Relations
C: 949-235-7690