Survey: Virtual Tours Boosts CRE Revenue

GLOBEST COVERAGE – November 28th, 2022

Virtual touring of commercial real estate assets provides value, enhances marketing efficacy and brand perception, according to a recent survey by technology firm Resonai, a computer vision enterprise platform.

The survey found that 75% of commercial real estate professionals are using virtual tours and 90% of them will do so within the next two years. Nine out of 10 adopters report increased revenue from their use.

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Ideal for Single-Family Rentals

Kori Covrigaru, CEO of PlanOmatic, tells GlobeSt.com that property technology, including 3D tours, has “forever changed” the real estate industry.

“Specifically, the use of 3D tours to market single-family rental (SFR) properties is exploding because owners and investors recognize that in a crowded marketplace a 3D tour can help a home standout to consumers.

PlanOmatic recently conducted a study for one of its SFR clients to determine if there is a return on investment when using 3D tours rather than still photography only on property listings.

The study results revealed a 39% reduction in a property’s time on the market when a 3D tour was added to a listing. The study also found that 3D tours led to more pre-qualified leads and an increase in unique website visitors, Covrigaru said.

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