3D Tours on the Rise in SFR Marketplace

PlanOmatic, a provider of photos, floor plans, and 3D imagery to the single-family rental (SFR), has announced it increased its number of 3D virtual tours for SFR properties across the country by 243% between the period of January 1-August 11, 2021 and January 1-August 11, 2022, and increased the number of SFR homes it photographed by 124% during that same time frame.

“The use of 3D tours to market SFR properties is exploding, because owners and investors recognize that in a crowded marketplace, a 3D tour can help a home stand out to consumers,” said Kori Covrigaru, Co-Founder and CEO of PlanOmatic. “We recently conducted a study for one of our SFR clients to determine if there is a return-on-investment when using 3D tours rather than still photography only on property listings. Our study results revealed a 39% reduction in a property’s time on the market when a 3D tour was added to a listing. The study also found that 3D tours led to more pre-qualified leads and an increase in unique website visitors.”