PlanOmatic Blog | Insights on Property Marketing and Management

Is the Housing Market Half Empty or Half Full? SFR's Long-Term Case | The Beaker

Written by PlanOmatic | May 19, 2026 3:45:39 PM

In today’s edition:

  • Optimism for housing remains despite pessimism for the economy
  • The path to addressing the housing shortage faces obstacles
  • Can iBuying survive this market?

A note from the editor: I am constantly looking at data, reading articles to summarize trends for my colleagues, and taking notes – to the point where I get made fun of for all my notes. So I figured it is time to get this information packaged and published. I look forward to bringing our proprietary insights and unique industry perspective to your inbox on the 1st of each month. I believe that feedback is a gift, so you can write to me at trose@planomatic.com with any comments, critiques, compliments, or ideas for future content. Thanks for reading!

—Tim Rose, Director of PlanOlabs


🎯 What's Stirring

There seem to be two distinct threads emerging in the SFR industry: 1) Short-term challenges (layoffs, pause in acquisitions, waiting for prices to adjust, etc.) and 2) Long-term opportunities (strong rental demand, plenty of capital to deploy, etc).

Some are saying we are at or near the “bottom”, while others are not quite so optimistic:

 


📊 PlanOlabs Insights

Proprietary insights into the SFR industry from our research and consulting team

Photo courtesy of PlanOlabs by PlanOmatic

A recent study found that using professional photography decreased days on market by almost 11% and increased price / square feet by 10%. See all the details and findings here.

For more PlanOlabs insights, visit our blog.

🔍 I Like Big Data (Releases) And I Cannot Lie

 

All the relevant data releases from the past month

 

  • The Consumer Price Index increased more than expected: 0.5% in January, after increasing 0.1% in December
  • The Small Business Optimism Index remains well below its 49-year average, with job openings and hiring plans standing out as one of the few bright spots for small business owners
  • CoreLogic’s Single-Family Rent Index rose by 6.4% year over year in December 2022, compared with the 12.1% gain recorded in December 2021

 

For the rest of the housing and economic indicators we track, check out the full blog post here.

 


📰 SFR In The News

Everyone knows this stuff and you should too


The Beaker is a bi-weekly briefing from PlanOmatic on the economy, housing, and the forces shaping both. Have something we should cover? Reply to this email.

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