In today’s competitive property management industry, it can be challenging to attract and retain clients. However, implementing effective marketing strategies can make a significant difference in your business’s success. From creating a user-friendly website to focusing on customer service and building a referral network, there are many best practices that property management businesses can implement to stand out from the crowd. In this blog, we will discuss some of the top marketing practices that can help you attract and retain clients, build a positive reputation, and ultimately increase your business’s success.
Create a Good Website
A website is often the first point of contact between your business and potential clients. Even if it is the second point of contact, you know that savvy web users are doing their research on you and your business. It should be user-friendly, informative, and visually appealing. How you market yourself is a direct reflection of how you will market and manage their homes. One essential element is a page that directs potential clients to your detailed services. It should include sharp photos of your current properties, testimonials from owners and residents, and a contact form that makes it easy to get in touch with you.
Quick tip to implement: Use WordPress, Squarespace, or Wix for easy-to-use templates.
Cater to Millennials
With more and more Millennials owning homes, it is time to cater to them. When marketing your property management business to Millennials, it’s important to consider their preferences and habits. Emphasize your brand’s purpose: Millennials are more apt to support brands that stand for something beyond their products or services. Make sure your brand has a clear purpose and communicates it effectively through your messaging and visuals.
Quick tip to implement: Go through one of these brand exercises to get started on your brand purpose.
Invest in Your Referral Network
Establishing partnerships with real estate agents, contractors, and other professionals in the industry can help generate referrals. Referrals are an effective way to attract new clients because they come from a trusted source. According to a survey by Nielsen, 92% of consumers trust referrals from people they know. This highlights the importance of referral networks in building trust and generating new business for property managers.
Quick tip to implement: Make a list of where five of your current clients came from and give those people a call to say hello. Make it a genuine call without the expectation of a referral.
Focus on Customer Service and Build Your Google Reviews
Providing exceptional customer service is crucial to retaining clients and generating word-of-mouth referrals. Positive reviews and recommendations can help you attract new clients and build your brand identity. Make sure your property management business provides excellent customer service, responds to inquiries quickly, and resolves any issues promptly.
Quick tip to implement: Claim your Google Business page today.
Create a FAQ Page
A Frequently Asked Questions page for both client inquiries and warm leads. This can provide quick and valuable information to potential clients, and it can also be a great source of information for new clients. When someone is looking for a property manager, they want quick answers to common questions without having to sift through lots of noise. How much does your property management service cost? What services do you provide as a property manager? How do you screen potential tenants? These are all questions you should be able to answer quickly and easily.
Quick tip to implement: Gather a list of your most commonly asked questions from your clients. Answer them and put them on your website and social media.
Marketing your property management business can be challenging, but implementing these best practices can help you stand out from the competition. Building a user-friendly and informative website, catering to Millennials, investing in referral networks, focusing on customer service, and creating a FAQ are all effective strategies to attract and retain clients. By prioritizing these marketing practices, your property management business can build a positive reputation, generate new leads, and ultimately, increase business success.